Product Launch Strategy

SaaS platform UX revamp

Project Description:

The launch strategy combined digital advertising, PR, and exclusive early access for select customers. A viral marketing campaign was designed with user-generated content, giveaways, and strategic partnerships. Post-launch analytics showed a high ROI and strong customer retention.

Number:

1

About

Client:

JKL Innovations

Budget:

$22,000

Work Duration:

10 Months

Release Date:

7 February 2025

Solution:

Enhanced the UX of a SaaS platform by simplifying user flows, improving dashboard clarity, and optimizing workflows for efficiency. Implemented user feedback-driven enhancements and a modular design approach for scalability.

Problem:

Users struggled with the SaaS platform due to its cluttered interface, complex navigation, and lack of intuitive features, leading to high churn rates.

Tools Used

WebFlex Pro