Brand Identity Revamp

SaaS platform UX revamp

Project Description:

This project involved a complete rebranding initiative, including brand positioning, messaging strategy, visual identity overhaul, and digital transformation. A comprehensive branding guideline was developed, and marketing materials were redesigned for uniformity. The outcome was a strong, recognizable brand identity that significantly improved customer perception and engagement.

Number:

1

About

Client:

ABC Corp

Budget:

$22,000

Work Duration:

5 Months

Release Date:

7 February 2025

Solution:

Enhanced the UX of a SaaS platform by simplifying user flows, improving dashboard clarity, and optimizing workflows for efficiency. Implemented user feedback-driven enhancements and a modular design approach for scalability.

Problem:

Users struggled with the SaaS platform due to its cluttered interface, complex navigation, and lack of intuitive features, leading to high churn rates.

Tools Used

DashFlow Pro